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GfK

GfK is one of the world’s leading research companies. Every day, their 12,000+ experts discover new insights into the way people live, think, and shop in over 100 countries.

GfK uses the latest technologies and smartest methodologies to help clients deeply understand the most important people in the world: their customers.

The reports are available to all BHETA members for FREE or at a heavily discounted rated.

Example consumer reports include:

  • FAST FOOD OR FINE DINING? How the home cook has been re-defined
  • The SmartHome – UK Consumer Study 2016
  • Shopping online – from planning to activation in the Home Enhancement sector
  • Gadgets vs Gimmicks – where is the reality for SmartHomes?
  • The future for small electrical appliances
  • Dining and kitchenwares in the UK – consumer attitudes & category values

Interested in finding out more?

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